How do serums help my skin?

Skin care consists of a lot of different categories of products – from toners, essences, serums, sunscreens, moisturisers, and even face oils.

In this guide, we will be covering what is serums and how does serum help your skin.

What is a serum?

A serum is a skincare product that you apply to your skin after cleansing but before moisturizing with the intent of delivering powerful ingredients directly into the skin. Serum is particularly suited to this task because it is made up of smaller molecules that can penetrate deeply into the skin and deliver a very high concentration of active ingredients. This makes them a great tool for targeting specific skincare concerns, like wrinkles. Goodbye, signs of aging!

Is serum a moisturizer?

Yes and no. Serums can deliver moisturizing ingredients (eg. hyaluronic acid, ceramides) to help skin retain moisture, but that doesn't make them moisturizers in the traditional sense. Face lotions and creams are richer and create a barrier on top of the skin to keep all that good stuff in.

How often should I use my serum?

Well, this all depends on the serum. With MSkin-23 Intensive Anti-Aging Serum, we recommend it to be used at least twice a day for best results.

It is a unique product for all skin types formulated by our doctor that is manufactured in Japan. It is a light weighted, water-based formula with water from Mt Fuji infused with more than 37 natural minerals to combat the effects of ageing.

It is packed with scientifically proven peptides to stimulate collagen and improves skin elasticity, firms, lifts and also improves wrinkles.

It is a super-hydrating product that forms a protective barrier over your skin and protects it from free radicals that causes ageing. MSkin-23 is loaded with Vitamin E as an antioxidant to fight free radicals and Vitamin C, which smooths and brightens uneven skin tone.

Characteristics: Easy to absorb, Deep penetration, Non-sticky
Skin Type: Dry, Oily, Combination, All types, Sensitive
Product Form: Water-based serum
Skin Concerns: Dryness, Pigmented, Dull, Oily, Dehydrated

What are the benefits of serum?

Here are the list of benefits by using our Intensive Anti-Aging Serum:

  • Deep penetration into the skin with Nano-Technology
  • Propriety only All-in-1 Anti-Aging Serum Stimulates Collagen and Fibroblasts (Multiple Proven Peptides) for firming, tightening and lifting
  • Mixed molecular weight of different Hyaluronic Acids for intense hydration
  • Anti-Wrinkle
  • Firming & Lifting
  • Anti-Oxidants (Vitamin C and Vitamin E) Moisturizing (Hyaluronic Acid)
  • Radiance to the skin

How to use it?

After cleansing your face, apply generous amount on clean, dry skin, at least twice a day.

What are the ingredients?

Our Intensive Anti-aging serum is clinically formulated containing Vit C & E, Anti-aging Peptides, Unique Fermentation Formula from Mt Fuji, Hyaluronic Acid

Is essence the same as serum?

Essentially. Based on where they come in the routine (after cleansing, before moisturizing) and what function they serve (targeted skincare needs besides simple hydration) serums and essences are very similar. If anything, they differ in texture; Serums are generally slightly thicker and more concentrated, while essences are watered-down with a more fluid texture.

Are serums expensive?

Yes, serums tend to be on the pricier end of the skincare spectrum. But for the benefits that it brings to our skin, it’s worth it! Our Intensive Anti-Aging is retailing at $99.

Doesn't serum expire really fast?

Certain potent ingredients often found in serum can become unstable once they come in contact with air. Ascorbic acid (vitamin C), for instance, can oxidize and lose efficacy over time. But thanks to science, modified versions of the ingredient (that are water-soluble, etc.) last longer so they can do your skin more good even after prolonged periods of time. Best rule of thumb is to store your product in a cool, dry place (obviously).

Is serum right for your skin?

Probably. Get to know your ingredients first. If you're... Acne-prone: Look for vitamin C (increases collagen production, enhances skin’s repair process, and reduces inflammation), retinol (also an antioxidant, reduces inflammation), zinc (soothes irritation, regulates oil production), and salicylic acid (unclogs pores). Dry: Look for vitamin E (an antioxidant, protects cells from oxidative damage), niacinamide (improves skin elasticity, increases ceramide levels in skin) and hyaluronic acid (retains moisture). Feeling dull: Look for antioxidants like green tea extract, resveratrol, ferulic acid (these combat free radicals, increase effectiveness of sunscreen by day, and promote cellular repair and healing by night).


Serums are invented to be beneficial to our skin and should be used regularly to nourish the skin and improve skin quality so that its’ effects can be appreciated over time. Not every serum is the same as different ingredients act to target different concerns.  So be sure that you are using the correct serum for the corresponding condition that you are concern about. Enquire within to find out more about our skin care range.


Create a free account to use wishlists.

Sign in